SOFT SAVING IS THE NEW SMART FOR GEN Z

Soft Saving Is the New Smart for Gen Z

A New Kind of Wealth: Gen Z Is Rewriting the RulesFor decades, monetary success complied with a familiar pattern: make steadily, save aggressively, get a home, and prepare for retirement. Yet Gen Z is coming close to money with a fresh perspective. Rather than concentrating entirely on long-term buildup, this generation is prioritizing equilibr

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